We built a real-time fan intelligence system for the world's biggest sporting events. Here is what that looks like deployed at Olympic scale — across every continent, every timezone, every language, every screen.
Live signal in 14 languages · 38 locations · 2,847 fan posts
We Know Where Your Fans Are
LA28 will have billions watching. You know they exist. You don't know who they are, where they gather, what they feel, or how to speak to them in a way that converts casual viewership into lasting engagement with Los Angeles, its sponsors, and the Olympic movement.
The fastest growing segment isn't the lifelong Olympic devotee. It's the cultural tourist — someone drawn in by a moment, an athlete, a city. They discovered the Olympics through TikTok, not tradition. The flame is lit. Most organising committees have no system to serve them.
Your fans are generating real-time sentiment, conversation, and energy across every platform, in every language, across every timezone. Your content team is on a production cycle. There's a gap between what the world is feeling and what LA28 is able to say back.
Olympic Games. Sponsor activations. Cultural Olympiad events. They land well and then disappear. There's no system that converts a two-week experience into a permanent deepening of the relationship between fans and the Olympic movement. The flame lights, then goes out.
"The moment a fan becomes a real one isn't accidental. It's created, shared and nurtured. Watching your event in a bar far from home, with strangers who become family. A stadium that crackles. A piece of content that makes someone feel they belong. Feed Me Light was built for those moments, because we've lived them on both sides."— Kiri Haggart, Co-Founder, Feed Me Light
A live global dashboard mapping fan sentiment, social signals, and engagement across every Olympic sport, every nation, every platform. Know what the world is feeling about LA28, in real time, before your content team starts their day.
AI-powered content pipelines that respond to live fan signals. When a moment breaks — a record, a controversy, a Cinderella story — we generate culturally calibrated content in minutes, not days. In any language, for any screen.
From Piccadilly Circus to Times Square to the Shibuya Crossing. We design immersive, large-format, DOOH activations that make LA28 feel present in every major city on Earth, not just Los Angeles.
LA28's Cultural Olympiad deserves a fan intelligence layer that maps engagement, sentiment, and reach. We build the system that proves culture drives fandom, and fandom drives commercial value.
We helped the Chiefs expand KC Wolf into a full Wolf Pack for Europe. Four new characters tailored to connect with fans in Ireland, England, Germany and Spain. From character design and fabrication to performer casting, international logistics and content capture.
Full creative content portfolio across the entire tournament. Social content integrating 3D mascot with archival World Cup footage, opening ceremony cinematic film, and projection mapping countdown installations globally.
Two major creative umbrellas: anime-inspired mascot films with anamorphic OOH, and an original IP featuring 28 national animals for the opening ceremony.
Energetic animation for the Live Mas Student Section campaign. Dynamic 3D camera movements with seamless 2D animation introducing college football celebrations.
Three-episode intergalactic campaign featuring the virtual band Gorillaz. Blending 2D, 3D, illustration, and photography with in-store activation at Carnaby Street, London.
Cinematic film created for the 2022 Stanley Cup. A celebration of the most iconic trophy in sport, passed from champion to champion. High-end CG and live-action storytelling at the pinnacle of hockey.
FIFA World Cup 2022. AFC Asian Cup. Arab Cup. Saudi 2034 bid. We've operated at the scale LA28 demands, on both sides of the Atlantic, simultaneously.
62% of the global Olympic TV audience is outside the Americas. We're headquartered in London with deep networks across Europe, MENA, and APAC. We don't just broadcast — we listen, map, and respond.
Most agencies will pitch you a content plan. We pitch you a system that generates content as a byproduct of understanding your fans better than anyone in your building.
We'd love to walk your team through a live demonstration — tailored to LA28, your sports, your audiences, your timeline.